The Utah Health Exchange announced its new name, Avenue H, on October 4, 2012. Avenue H connects small businesses with health insurance brokers and carriers, providing increased access to health care and greater choice with regard to health insurance coverage.
In 2005, the Utah State Government made health system reform one of its top policy priorities. Since then, legislative leaders and senior executive staff have worked together to create a vision of success for Utah. Through this process, specific areas of need have been identified. One of them is to bring the consumer back into the equation. Too many decisions that affect people's lives are made by others. In 2008 & 2009 critical legislation was passed that will do exactly that. HB 133 (2008) & HB 188 (2009) direct the Office of Consumer Health Services to create an internet portal that will be the backbone of the process to bring the consumer back into the foreground.